ID Network

Shaping a forgotten life.
Client
ID NetworkProject Type
Episodic contentServices
Style development, Design, Animation, EditingWe developed visuals for “Why Can’t We Talk About Amanda’s Mom?”, a new true crime podcast from ID. The series focuses on the unsolved and brutal murder of Renée Bergeron in Mobile, Alabama, in 1993. Despite the severity of the crime, the initial investigation received little attention and failed to produce any arrests. Because of this, very little imagery is available to support the crime. We dove deep into her case, conducting our own investigation to construct a representation of her story with found imagery.
The visual direction is a nod to the case being unsolved and the mystery surrounding Renée at her time of murder. By representing the victim as a cut out shape, we can tell her story without needing assets that portray her likeness. This in turn humanizes the victim, her life, and takes the ‘forgotten case’ portraying her as a person (even if she’s not here) with a life and loved ones, rather than just a victim. Because of the long-format nature of the podcasts, we came up with a quieter, ambient solution that wouldn’t overwhelm the viewer.
The podcast lives on ID’s YouTube channel and has ammassed thousands of viewers. Below is an episode preview.







