Google

The rapid rise of AI has fundamentally reset expectations across all industries, and the automotive sector is no exception. To meet this shift, we developed a series of high-impact videos for Google to debut at CES in Las Vegas, the world’s premier tech event. These videos were designed to position future vehicles not just as a mode of transport, but as a proactive, intelligent companion that is seamlessly integrated into a user's life.

The goal of the demos was to showcase a vision of an empathetic, context-aware autonomous vehicle that leverages advanced AI to address driver needs before they are even expressed. To appeal to OEM’s, we featured a brand-agnostic vehicle from the fictional “Cymbal” car brand and created a visionary yet viable narrative to suggest that this technology is ready to be built into their vehicles today.

We were given the directive to “just make it look cool”. We think we succeeded. With our approach, we combined 3D assets with AI-generated video to provide ultimate flexibility - allowing us to accurately portray scenic routes from Zurich to Geneva with dynamic aerial shots and hyper-realistic environments. We maintained a cohesive, stylized look across the series, tying the narratives together with a friendly, conversational AI-generated agent and an animated "voice presence" to humanize the technology.