Google

The rapid rise of AI has fundamentally reset expectations across all industries, and the automotive sector is no exception. To meet this shift, we developed a series of high-impact videos for Google to debut at CES in Las Vegas, the world’s premier tech event. This project was part of a series of videos designed to position future vehicles not just as a mode of transport - but as a proactive, intelligent companion that is seamlessly integrated into a user's life.

The goal of the videos was to showcase a context-aware AI that anticipates driver needs before they are even voiced, creating a concierge experience that extends well beyond the driver's seat. We portray a seamless narrative that allows drivers to interact with their vehicle’s AI even when the user is away from their car, directly from their phone.

With our approach, we combined 3D assets with AI-generated video to provide ultimate flexibility. Given that a large portion of the demos feature UI, we developed a highly stylized visual direction with dynamic camera moves and depth of field to add interest. We maintained a cohesive, stylized look across the series, tying the narratives together with a friendly, conversational AI-generated agent and an animated "voice presence" to humanize the technology.